Does this sound familiar to you?

You join a network marketing/MLM business opportunity and one of the first tasks your sponsors asks you to do is write a list of names , (friends, family, colleagues) 100, 200, 400 names long, and if you’re struggling, look to the Yellow Pages for inspiration. Once you have that list of names, then begins the task of approaching every single person on it – and by now you already hate this opportunity, or more to the point, you fear the prospect of rejection from those you love the most. You feel as though every single one of them is looking forward to your failure so they can tell you they told you so! And even those courageous network marketers who get over this first hurdle, or shall we say ‘challenge’ in networking-speak, the next step – lead generation – presents as many opportunities to ‘get out of your comfort zone’.

Who wants to spend every weekend in the parking lot flyering cars (before you’re told politely where to go by an over-zealous jobsworth of an attendant), or standing in shopping malls handing out flyers, posting flyers through letter boxes, speaking to every breathing being that unfortunately falls within 3 feet of your own space? And heaven help you if you have a little bit of money you want to invest in lead generation – what I like to call the capital intensive approach – paying for advertisements in newspapers, magazines etc., and of course, buying leads. You buy hundreds, if not thousands, of generic opportunity leads, and then spend maybe 3-4 hours an evening, every evening, contacting them, only to recruit no-one. I remember contacting one such lead, who at the end of the phone interview asked me if they could have their television now. Heaven knows what ad or email they’d responded to, but their response certainly wasn’t from someone who was a ‘targeted’ mlm lead, despite what the lead generation company said. How many more network marketers are going to be taken in by buying untargeted mlm leads? Generating your own mlm leads is the way forward, but traditional advertising comes at a huge cost.

Pretty soon you’ve spent up, are in debt, and still you don’t have a business that’s going to fulfil your dreams or get you out of that job you so despise. You become broke, frustrated and disheartened. The next step is to quit! Now for some, that is the end of their dalliance with network marketing. Only seasoned networkers, or those with a thick skin continue to follow their dreams in one company or another, repeating the same old tired strategies.  The sad truth is it wasn’t the company, the product, the line of sponsorship or the system your upline used that was the problem. It was the way the business was marketed that was, and continues to be, the issue. The even sadder thing is the approach I’ve just outlined is STILL being taught to at least 97% of networkers. Is it any wonder there is such a high attrition rate and lower duplication rates in network marketing today?

Network marketing in the twenty first century has changed. None of this traditional approach to networking works in today’s highly competitive internet age.

The good news is this hopeless situation is avoidable. There is a better way – a simple solution that instantly resolves the two major problems plaguing most home based businesses – a lack of leads and money. Using online strategies there is now a way for you to produce an endless stream of highly responsive mlm leads that are attracted to you, and you only. Once you learn the principles behind ‘attraction marketing’ you and your business will never look back. Network marketing is no longer about you promoting your company or products; it is about YOU promoting YOU as the expert. Once you grasp this simple fact, lead generation becomes easier and you have more people approaching YOU about YOUR business. Just watch your downline grow faster than you ever thought possible. It is not uncommon for networkers (even complete newbies) who use this approach to building their businesses to build a significant downline within 90 days of starting in MLM. I tell you, this approach works like magic! You’ll learn how to generate your own mlm leads without ever having to buy another lead from a lead generation company again. And if that wasn’t enough, you’ll also learn how to generate cashflow, even if your leads don’t join your primary MLM business.

Just imagine, a system where you never have to call a lead or do a face to face presentation ever again. Without doubt, a system which uses attraction marketing principles to generate mlm leads enables you to recruit prospects without fear of rejection. It is an effortless formula that allows you to create multiple streams of income on demand in your home business. The new generation of network marketing strategies is here to stay. Say goodbye to tradition and embrace the new mlm. For once, it’s the minority (3%) of networkers who aren’t wrong.

It’s time to Stop Struggling in your MLM Business – Learn how to position yourself as a leader and through attraction marketing generate more mlm leads without harassing friends and family.